Have you ever wondered how to streamline the creative portion of your sales strategy?  

Guilty of creating a mile long to-do list, only to feel overwhelmed by how to keep track of it all across various sales channels?  

I coined the term Creative Mapping, as a way to help me understand the creative efforts I was making to support my brands various sales channels.  I often felt like I was running on a hamster wheel trying to keep up with monthly check-ins and struggled to keep up with the retail sales calendars which typically work selling season/upcoming holidays 3-6 months out. 

The Solution: Designing a visual roadmap, that detailed Creative Mapping for my brand and planning it out by the 4 Quarters of the year.

As a small business nurturing sales/distribution channels is a key part of growth and keeping your brand top of mind with buyers.  

It also gives you the opportunity to share in a consistent way what is new and going on in your brand’s world.  Buyers are busy, so make it as easy as possible for them to know what you’re working on and how that can translate to a win for their business and customer. 

Creative Maps provide direction.  They provide a point of reference that will help you build a plan, focus your time, and impactfully share your brand content in a way that effectively supports your sales/distribution channels and drives revenue growth. 

Why Creative Mapping & Business Tools Are Valuable: 

• Creative Mapping is a business tool, tha can provide valuable data points.  Data offers an opportunity to evaluate what practices drive results within your business.  
• They set your brand up to remain fluid and flexible; there is no one size fits all strategy approach when it comes to brand growth.  
• Learning how to engage with and support your Sales/Distribution Channels will lend you valuable insight on how to structure your marketing, content and outreach as a revenue generating tool. 

Click the Creative Map Example below to download your customizable template. 

C21: Creative Mapping Resource

Ava Ghiotti is a NYC based Brand Consultant helping small product brands strategically approach creative pitching + the ever-changing landscape of retail.