At Curate21, you’ll learn how to grow your audience, expand your customer reach, and increase your brand recognition to spur inspiring growth in your product-based business.
You've created something amazing with your product. Imagine how far you can take it with our support.
Scaling your product-based business is all about connection, conversation, and the customer experience — and my mission is to help you bring all of these together to approach your business growth through creative brand partnerships. I’ll meet you in real time, build a supportive space to nurture your vision, and help you to curate the brand of your dreams.
My mission is your mission.
Through our expert guidance in pitching and positioning strategies, we’ll help you gain the confidence necessary to navigate opportunities from multiple angles, curate impactful conversations, and master negotiations that align with your business goals. Together, we'll transform your brand vision from a distant concept to a powerful and connected reality.
Confidence
Through open forum coaching that meets you where you are, we’ll lean in to the fact that traction takes time — and then we’ll develop ideas, focus on solutions, and creatively steer your opportunities towards something big.
Course of action
In a saturated, ever-changing retail environment, it can oftentimes feel impossible to make your product-based business work — but the reality is that there are infinite possibilities if you know where to look. I’ll help you find them.
Curate
The curate21 Approach
I’m your partner, Ava Ghiotti.
I now support product brands curate their growth and execute their brand vision through creative positioning and flexible strategies.
The biggest successes I had in business came from leading with my unique creative perspective. Creative perspective was not unique to my brand, it’s part of every brand, what makes it a powerful tool comes down to how you’re presenting and delivering this information.
With a BA in Film Theory (which I credit for my love of storytelling), my experience includes building and negotiating manufacturing relationships, inventory and distribution logistics, cost analysis, market placement, brand partnerships, pitching, storytelling, and curating creative experiences. Successful brand partnerships that I’ve landed include Popup Summer, Well Social, NEXUS Members Club NYC, The Honey Pot Co., and more.
My career evolution has been deeply rooted in the experience of developing ideas and creativity turning them into finished products that tell impactful experiential stories.
As the former founder and owner of a product business, I knew I had designed a great product but I was struggling to connect the dots on how to get my brand the visibility and placement I knew it deserved. I heard so much noise around me about what resources I should be investing my time and money into.
Through building my own brand I built a successful systemized business where I navigated the ever changing landscape of retail and e-comm and succeeded in landing creative brand partnerships and customer loyalty. Leaning on my experience,
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