Grow your brand with strategy built for how people discover and buy today.
And I help you shape strategy that aligns with how people actually move — how they discover brands, what influences their decisions, and the moments when connection becomes conversion. My work lives at the intersection of consumer behavior, social commerce, and partnerships, giving your brand clarity in a landscape that changes fast.
I understand what you're building.
Today’s consumer journey is shaped by social platforms, creators, culture, and community. I study how people actually discover and choose products, and translate those patterns into strategy that aligns your brand with real buying behavior.
HOW PEOPLE BUY
Through open forum coaching that meets you where you are, we’ll lean in to the fact that traction takes time — and then we’ll develop ideas, focus on solutions, and creatively steer your opportunities towards something big.
Course of action
In a saturated, ever-changing retail environment, it can oftentimes feel impossible to make your product-based business work — but the reality is that there are infinite possibilities if you know where to look. I’ll help you find them.
Curate
The curate21 Approach
I’m your partner, Ava Ghiotti.
I now support product brands curate their growth and execute their brand vision through creative positioning and flexible strategies.
The biggest successes I had in business came from leading with my unique creative perspective. Creative perspective was not unique to my brand, it’s part of every brand, what makes it a powerful tool comes down to how you’re presenting and delivering this information.
With a BA in Film Theory (which I credit for my love of storytelling), my experience includes building and negotiating manufacturing relationships, inventory and distribution logistics, cost analysis, market placement, brand partnerships, pitching, storytelling, and curating creative experiences. Successful brand partnerships that I’ve landed include Popup Summer, Well Social, NEXUS Members Club NYC, The Honey Pot Co., and more.
My career evolution has been deeply rooted in the experience of developing ideas and creativity turning them into finished products that tell impactful experiential stories.
As the former founder and owner of a product business, I knew I had designed a great product but I was struggling to connect the dots on how to get my brand the visibility and placement I knew it deserved. I heard so much noise around me about what resources I should be investing my time and money into.
Through building my own brand I built a successful systemized business where I navigated the ever changing landscape of retail and e-comm and succeeded in landing creative brand partnerships and customer loyalty. Leaning on my experience,
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