You’ve got the vision,
I help bring it into focus.
Curate21 supports emerging product
founders stand out and sell with confidence - through creative strategy, brand storytelling, and live selling that brings your products to life.
Helping brands show up boldly and grow with confidence.
Clarity, confidence, and creative selling — that’s what builds momentum.
Between ads, influencer outreach, and trying to keep up with every trend, it’s easy to lose sight of what actually moves your brand forward. I help emerging founders get clear on their message, strengthen how they pitch, and create visibility that works — so your brand starts to grow with intention, not overwhelm.
Creative positioning is more than aesthetics — it’s what turns your product into something people want to buy.
Standing out isn’t about doing more — it’s about positioning with clarity and purpose. I help emerging brands craft product stories that sharpen how you pitch, strengthen how you sell, and give you the confidence to lead with clarity — in every pitch, conversation, and collaboration
I’m Ava Ghiotti — founder of Curate21 and the strategist behind emerging product brands ready to sell with clarity, story, and confidence. I help founders elevate the way they talk about their products — shaping narratives that support stronger pitches, better sales conversations, and real customer connection.
Before Curate21, I built my own product-based brand from scratch. As the founder of Merchants of Beauty, I learned that a great product isn’t enough — it’s how you position it that moves people to buy. Now, I work with founders to bridge that gap — turning creative vision into strategic momentum through clear messaging, story-led positioning, and creative selling
Meet
Ava Ghiotti
When a new opportunity lands or you're deep in the day-to-day, sometimes you need quick, focused support to move forward with intention. These 60-minute sessions are built for founders who want expert insight on the spot — whether you're refreshing your pitch, rethinking a strategy, or planning your next big move. It's strategy without the wait, delivered in real time, exactly when you need it.
Live selling is one of the most powerful ways to connect with customers — but you don’t have to be the one on camera. I offer done-for-you TikTok Shop hosting that brings your products to life with story-led selling, strategic positioning, and audience engagement. From scripting and setup to selling live, I handle the full experience so your brand can show up, sell consistently, and grow visibility — daily.
This 3-month, high-touch partnership is built for founders who are ready to refine their message, strengthen their pitch, and grow their product brand with intention. Together, we’ll shape your product story, identify brand opportunities, and build a sales and visibility strategy rooted in what actually moves your business forward. Every step is tailored to your goals — so you can show up clearly, sell confidently, and scale sustainably.
Creative Conversations
Live Selling
Services
Strategic Brand Consulting
I bring both founder perspective and strategic expertise to every brand I work with — so you're not just getting guidance, you're getting someone who understands what it takes to sell a product, not just package it. Whether you need support refining your brand message, strengthening your pitch, or showing up through live selling, I offer hands-on, tailored services that help you increase visibility, communicate your value, and sell with confidence.
Shape your product story. Sharpen your brand voice. Sell with intention.
March 19, 2024
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December 15, 2023
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